Create Product & SKU

Create a new ecommerce product and defaultSKU. A product, at minimum, must have a single SKU. To create a product with multiple SKUs: - First, create a list of `sku-properties`, also known as [product options](https://help.webflow.com/hc/en-us/articles/33961334531347-Create-product-options-and-variants). For example, a T-shirt product may have a "color" `sku-property`, with a list of enum values: red, yellow, and blue, another `sku-property` may be "size", with a list of enum values: small, medium, and large. - Once, a product is created with a list of `sku-properties`, Webflow will create a **default SKU**, which is always a combination of the first `enum` values of each `sku-property`. (e.g. Small - Red - T-Shirt) - After creation, you can create additional SKUs for the product, using the [Create SKUs endpoint.](/data/reference/ecommerce/products/create-sku) Upon creation, the default product type will be `Advanced`, which ensures all Product and SKU fields will be shown to users in the Designer. Required scope | `ecommerce:write`

Path parameters

site_idstringRequiredformat: "objectid"
Unique identifier for a Site

Headers

AuthorizationstringRequired

Bearer authentication of the form Bearer <token>, where token is your auth token.

Request

The Product and SKU to create
productobjectRequired
skuobjectRequired
publishStatusenumOptionalDefaults to staging
Indicate whether your Product should be set as "staging" or "live"
Allowed values:

Response

Request was successful
productobject or null
The Product object
skuslist of objects or null
A list of SKU Objects

Errors