Create Product & SKU
Create a new ecommerce product and defaultSKU. A product, at minimum, must have a single SKU.
To create a product with multiple SKUs:
- First, create a list of `sku-properties`, also known as [product options](https://help.webflow.com/hc/en-us/articles/33961334531347-Create-product-options-and-variants). For example, a T-shirt product may have a "color" `sku-property`, with a list of enum values: red, yellow, and blue, another `sku-property` may be "size", with a list of enum values: small, medium, and large.
- Once, a product is created with a list of `sku-properties`, Webflow will create a **default SKU**, which is always a combination of the first `enum` values of each `sku-property`. (e.g. Small - Red - T-Shirt)
- After creation, you can create additional SKUs for the product, using the [Create SKUs endpoint.](/data/reference/ecommerce/products/create-sku)
Upon creation, the default product type will be `Advanced`, which ensures all Product and SKU fields will be shown to users in the Designer.
Required scope | `ecommerce:write`
Authentication
AuthorizationBearer
Bearer authentication of the form Bearer <token>, where token is your auth token.
Path parameters
site_id
Unique identifier for a Site
Request
The Product and SKU to create
product
sku
publishStatus
Indicate whether your Product should be set as "staging" or "live"
Allowed values:
Response
Request was successful
product
The Product object
skus
A list of SKU Objects
Errors
400
Bad Request Error
401
Unauthorized Error
403
Forbidden Error
404
Not Found Error
409
Conflict Error
429
Too Many Requests Error
500
Internal Server Error