Marketing your App
As you prepare marketing materials for your Marketplace App, follow these helpful tips to create a clear and consistent experience for users.
Talking about apps
As with most technical products, there is often a stark difference between how developers talk about a product compared to how it’s marketed and positioned to customers. Webflow Apps are no exception.
Most notably, while as a developer you are familiar with the inner workings of an App, customers see an App as a tool that helps them build their site. It’s recommended to use the following language when referring to your App in your marketing and educational materials:
If your App interacts with specific capabilities in the Webflow product, use the Webflow glossary to make sure you are speaking about those features in a way that will resonate with the Webflow community.
Brand and identity
Using Webflow’s brand in app names and logos
Permission from Webflow, Inc. is required to use the Webflow name or logo as part of any:
- Project
- Product
- Service
- Domain name
- Company name
Permission may be granted for projects that:
- Advance Webflow’s platform and ecosystem
- Are non-commercial in nature
Domain names
Domain names containing “Webflow” are restricted to officially recognized Webflow communities only.
Using Webflow’s brand in marketing materials
You can use the Webflow name and logo to describe your services, but not as part of your product, project, service, domain name, or company name. Don’t suggest any affiliation with or endorsement by Webflow.
Acceptable use:
- “123 Web Services, offering Webflow consulting"
- "XYZ Templates, featuring Webflow templates”
- Using the Webflow logo on pages describing your services
Not acceptable:
- “The Webflow Consulting Company"
- "The Webflow Template Portal”
- Using the Webflow logo in your company/product branding
Advertising
Webflow does not allow the use of the trademark in advertising, including AdSense/AdWords.
We do not want to limit commercial activity around Webflow. We encourage the growth of Webflow-based businesses, and thousands of them are thriving while complying with this policy, including our Certified Webflow Partners. You can review Webflow’s full trademark usage policy here.
Using third-party brand identities in the Marketplace
Apps that integrate with third-party products (e.g. Google Analytics) require permission to use that product’s branding in your Marketplace listing name and logo.
You may list integrated products in your App description and features without permission. If you do not have the permission of the other product to use their trademarks and identity, your App listing will be denied during the review process.
Promoting your Webflow App
Once your app is listed in the Marketplace, driving adoption and engagement is crucial for success. Here are some proven strategies to help grow your app’s user base:
Build awareness and trust
- Create detailed documentation and getting started guides
- Showcase real customer success stories and use cases
- Maintain an active presence in the Webflow Forum
- Consider offering a free trial or freemium tier to let users experience value firsthand
Drive ongoing engagement
- Send targeted onboarding emails to help users get maximum value
- Create video tutorials demonstrating key features and workflows
- Host regular office hours or live demos for users
For more detailed marketing strategies and tips from successful Webflow app creators, check out How to be successful on the Webflow App Marketplace on the Webflow Blog
App promotion by Webflow
The Webflow Marketing Team will actively market Apps to customers in a number of ways. This includes, but may not be limited to:
- Posts on the Webflow blog
- Across Webflow’s social channels including Twitter, LinkedIn, Instagram, Facebook and TikTok
Through email and lifecycle marketing to new and existing Webflow customers - Digital ads
- Sales enablement training and content
While the promotion of individual Apps is at the discretion of the Webflow Team, we are always open to co-marketing ideas. If you have any thoughts to share, please fill out this form.
Tracking traffic sources and attribution
We encourage Apps to use UTM parameters when directing traffic to app listings or to Webflow
This helps Webflow attribute traffic, installs, and user growth directly to your app, allowing us to better understand and support your success in the marketplace. See guidance on creating UTM parameters for source, medium, and campaign information below:
- app-name is the name of your app
- medium should be a clear description of the channel used, for example ‘website’ or ‘newsletter’ or ‘linkedin’
- campaign can be simply your app-name with -launch appended