Slack

Webflow connects to Slack through Slackbot and the Webflow agent, both powered by Webflow’s MCP server. Use them to manage your sites, run SEO updates, and publish CMS content without leaving Slack. Webflow for Slack is also listed as an app in the Webflow Marketplace.

Slackbot and the Webflow agent each need to be connected separately, though both support the same Webflow capabilities:

DM Slackbot — Generally available and free to use.
DM or mention @Webflow — Available in public beta.

Installing the Webflow app in Slack

A Workspace admin needs to install the Webflow app in Slack once before anyone can connect their account.

Install the app

Go to the Webflow app listing in the Webflow Marketplace and click Install App.

Allow access in Slack

Choose the Slack Workspace to install Webflow into and click Allow.

Slack's dialog to allow the Webflow app to access a Workspace

Confirm installation

Once installed, Webflow is available Workspace-wide.

Confirmation that Webflow is installed in Slack

Connecting your Webflow account

Start the connection

In any Slack channel, type /webflow connect.

Choose which integration to connect

Click Connect for Slackbot (next to “Slackbot + Webflow MCP”) to DM Slackbot directly, or Connect for the agent (next to “@Webflow agent (Beta)”) to use @Webflow in channels and threads.

Continue in your browser

Slack opens a browser window to complete authorization.

Authorize access

Check I recognize and trust this URL and click Continue.

Select sites

Choose the Webflow sites you want to authorize (only sites you have access to are shown) and click Authorize app.

Return to Slack

Close the browser window and return to Slack.

Connect both integrations for full coverage

Slackbot and the Webflow agent are connected independently. Repeat these steps for the other integration if you want both direct messages and @Webflow channel mentions.

Using Webflow in Slack

DM Slackbot or the Webflow agent

Start a direct message and describe what you need in plain language. Try prompts like:

List all my collections and show me their field structures

Audit my site for broken links, missing alt text, and incomplete meta descriptions

Update the meta title on my pricing page

For example, if a question comes up in a Slack thread, you can DM Slackbot to check the CMS directly and it retrieves the answer using the Webflow MCP server.

A Slack thread question answered by DMing Slackbot, which uses the Webflow Guide Tool and retrieves Webflow site and CMS data

Slackbot can then draft and apply the fix, like adding a missing meta description, right from the conversation.

Slackbot drafting a missing meta description and applying it after user confirmation

Tag @Webflow in a channel or thread

Bring @Webflow into any channel or thread to act on your sites as a team. The agent reads the thread for context before acting, and drops a review link back into the thread so your team can approve changes before they publish.

The Webflow agent is currently in public beta and free to use. AI credits will apply to non-Slackbot workflows once it’s generally available. Use during the beta is subject to Webflow’s Beta Program Terms.

Managing the Slackbot integration

To control what Slackbot can read and write in your authorized sites:

Start a chat with Slackbot.
Click the Apps icon below the chat.
Click Manage apps.
For Webflow, click Manage.
Set your desired read and write permissions for the approved sites.
Click Save.

To turn the integration on or off:

Start a chat with Slackbot.
Click the Apps icon below the chat.
Click the Apps icon, then View all.
Check or uncheck Webflow.

Next steps

Now that you’ve connected Webflow to Slack, explore what you can do:

Explore the prompt library

Browse ready-to-use prompts for image optimization, SEO audits, style refactoring, and more.

Use skills

Install skills that help you accomplish common Webflow tasks through natural language.

Learn how it works

Understand the architecture, authentication, and how the MCP server connects to Webflow’s APIs.