Get Goal Performance | Webflow Developer Documentation

curl -G https://api.webflow.com/v2/sites/580e63e98c9a982ac9b8b741/analyze/goals/198020177/performance \
     -H "Authorization: Bearer <token>" \
     --data-urlencode startTime=2026-04-01T00:00:00Z \
     --data-urlencode endTime=2026-04-08T00:00:00Z \
     --data-urlencode bucketTimeZone=America/New_York \
     -d deviceType=desktop \
     -d country=US \
     --data-urlencode pagePath=/towels \
     -d trafficSource=SO \
     -d referrer=google.com \
     -d browser=Chrome \
     -d utmCampaign=dont-panic-2026 \
     -d utmMedium=email \
     -d utmSource=hitchhikers-guide

{
  "goal": {
    "goalId": "198020177",
    "name": "Contact Sales",
    "isSiteGoal": true,
    "goalType": "integration",
    "scope": "session",
    "type": "conversion",
    "eventIds": [
      "157024554"
    ],
    "integrationSource": "hubspot",
    "formId": "3b7e2a1c-5d4f-4e8a-9b6c-1a2d3e4f5a6b",
    "updatedAt": "2026-04-01T12:00:00.000Z"
  },
  "window": {
    "startTime": "2026-04-01T00:00:00Z",
    "endTime": "2026-04-04T00:00:00Z"
  },
  "bucketing": {
    "granularityPeriod": "day",
    "bucketTimeZone": "America/New_York"
  },
  "data": [
    {
      "timestamp": "2026-04-01T04:00:00.000Z",
      "count": 12
    },
    {
      "timestamp": "2026-04-02T04:00:00.000Z",
      "count": 18
    },
    {
      "timestamp": "2026-04-03T04:00:00.000Z",
      "count": 9
    }
  ],
  "filter": {
    "country": {
      "eq": "US"
    }
  }
}

Returns daily conversion counts for one goal over a time window, together with the goal’s configuration (the same object List Goals returns). Conversions are always counted as unique conversions.

Days are bucketed in bucketTimeZone, which defaults to UTC. An unknown goal_id returns 404. A goal with no conversions in the window returns an empty data array. Filter the report with top-level query parameters (country, deviceType, pagePath, etc.) or via the filter parameter for multi-value and negation matching.

Analyze add-on required

This endpoint requires a workspace with the Analyze add-on.

Concurrency limit: 1 request at a time

Each access token can have one Analyze request in flight at a time, across all Analyze endpoints. Additional concurrent requests return 429 Too Many Requests. Wait for your in-flight request to finish, or for the Retry-After interval, then retry.

Required scope | sites:read

Authentication

AuthorizationBearer

Bearer authentication of the form Bearer <token>, where token is your auth token.

Path parameters

site_idstringRequiredformat: "objectid"

Unique identifier for a Site

goal_idstringRequired>=1 character

Identifier of the goal, from goalId in List Goals. A numeric string, not a Webflow object ID.

Query parameters

startTimestringRequiredformat: "date-time"

Inclusive start of the reporting window. Must be a UTC timestamp in ISO 8601 / RFC 3339 format ending in Z (for example, 2026-04-01T00:00:00Z); numeric offsets such as -04:00 or +00:00 are not accepted. Must be on or after 2025-04-09T00:00:00Z.

endTimestringRequiredformat: "date-time"

Exclusive end of the reporting window. Must be a UTC timestamp in ISO 8601 / RFC 3339 format ending in Z (for example, 2026-04-08T00:00:00Z); numeric offsets such as -04:00 or +00:00 are not accepted. Must be greater than startTime and within 100 days of it.

bucketTimeZonestringOptional

IANA time zone used to align daily bucket boundaries. Defaults to UTC.

deviceTypeenumOptional

Restrict the report to a single device type.

Allowed values:

countrystringOptional=2 characters

Restrict the report to a single country. ISO 3166-1 alpha-2 (two letters, normalized to uppercase).

pagePathstringOptional

Restrict the report to a single page path.

trafficSourcestringOptional

Restrict the report to a single traffic source code (for example, SO for Organic Search).

referrerstringOptional

Restrict the report to a single referrer domain.

browserstringOptional

Restrict the report to a single browser.

utmCampaignstringOptional

Restrict the report to a single utm_campaign value.

utmMediumstringOptional

Restrict the report to a single utm_medium value.

utmSourcestringOptional

Restrict the report to a single utm_source value.

filterobjectOptional

Filter the report by dimension. Use bracket notation. Scalars take a single value (filter[country][eq]=US, filter[country][ne]=US). Arrays use indexed brackets (filter[country][in][0]=US&filter[country][in][1]=CA, filter[country][nin][0]=US&filter[country][nin][1]=CA). Each dimension entry takes at least one of eq, in, ne, or nin. Filter a given dimension in one place — either a top-level query parameter or a filter entry. See the GoalPerformanceFilter schema for the full list of supported dimensions.

Response

The goal's configuration and daily conversion counts for the requested window and filters.

goalobject

A configured Analyze goal.

integrationSource is present only when goalType is integration.
formId is present only when integrationSource is hubspot or marketo.
valueType is present only when type is value, and value only when valueType is static.

windowobject

A reporting time window. endTime must be greater than startTime.

bucketingobject

Daily bucketing applied to a response.

datalist of objects

Daily conversion counts, in chronological order. Empty when the goal had no conversions in the window.

filterobjectOptional

Filter goal performance by dimension. Each property is an optional set of AnalyzeFilterOperators (eq, in, ne, nin) applied to the named dimension. Filter a given dimension in one place — either inside filter or as a top-level query parameter.

Errors

400

Bad Request Error

401

Unauthorized Error

403

Forbidden Error

404

Not Found Error

429

Too Many Requests Error

500

Internal Server Error